University of Adelaide
3 years
Master marketing and design in this 3-year degree that combines consumer behavior, brand development, and practical design skills for web and print. Perfect for aspiring marketing professionals who want to stand out with visual design expertise and evidence-based marketing knowledge.
To be eligible, applicants must have completed secondary education equivalent to the South Australian Certificate of Education (SACE), a Certificate IV or higher from a registered training organisation, or at least 6 months of full-time higher education study. International students whose first language is not English must achieve an IELTS overall score of 6.5 (with minimum 6.0 in each component) or equivalent within two years prior to admission. No specific prerequisites or assumed knowledge is required.
The degree comprises 144 units across core business knowledge, design specialization, and marketing expertise. Core courses include Accounting for Decision Makers, Management and Leadership, Marketing Principles, and Emerging Technologies and Business Analytics. Design foundation courses cover Digital Design Principles, Thinking by Design, UX Design, and web design using industry-standard software. Marketing specialization includes Consumer Behaviour, Marketing Analytics, Advertising, Market Research and Customer Insights, Branding, Digital Marketing, and Marketing Planning. Students also complete common core courses in ethics, data literacy, change management, and First Nations knowledge. Work-integrated learning through internships and placements provides real-world experience, with electives allowing customization of study pathways.
Adelaide University is a world-class institution collaborating with industry leaders to develop contemporary, accessible, and future-focused degrees. The Bachelor of Business program benefits from insights from the Ehrenberg-Bass Institute, the world's largest centre for marketing research. The university offers cutting-edge facilities, a 24/7 online learning platform, and comprehensive student support services. Adelaide University is pursuing accreditation with the Australian Marketing Institute (AMI), demonstrating commitment to industry standards and graduate excellence.
Graduates are prepared for specialist marketing careers with design expertise across diverse industries. Career opportunities include roles as advertising account managers, brand managers, campaigns coordinators or managers, marketing coordinators or managers, marketing design specialists, and publications coordinators or managers. With the demand for marketing professionals estimated to grow by around 11% over the coming decade, graduates possess competitive skills in visual design and marketing strategy. The combination of design and marketing expertise positions graduates for leadership roles in creative agencies, corporate marketing departments, digital media companies, and brand management organizations.
