Bachelor of Fashion Marketing (Branding & Communication)

Collarts (Australian College of the Arts)

2 years (accelerated full-time) or 3 years (standard)

In a nutshell

Master the art of fashion communication and branding with Collarts' Bachelor of Fashion Marketing. This degree equips you with creative, strategic, and professional skills to build compelling fashion brands, launch campaigns, and engage audiences across digital and traditional channels, with 82% of graduates securing employment shortly after completion.

What you'll need to get in

Local Students: No ATAR required. Year 12 students need only demonstrate creativity and passion. Non-Year 12 applicants should have some previous study, work, or life experience. International Students: Must be at least 18 years old at course commencement, have successfully completed a senior secondary school certificate equivalent to Australian Year 12, demonstrate English proficiency, and may be required to attend an interview. Collarts looks for individuals who are passionate, driven, and capable of sharing a unique voice.

Subject breakdown

The Bachelor of Fashion Marketing (Branding & Communication) is structured across six trimesters covering four core areas: Fashion Communications - including fashion brand communications, digital fashion campaigns, and sustainable marketing communications; Consumer Behaviour - covering consumer insights, e-commerce and user experience, and data analysis for fashion analytics; Entrepreneurship - including sustainable fashion business, fashion retail environments, retail disruptors, and entrepreneurship capstone projects; Industry Awareness - featuring fashion fundamentals, global fashion narratives, product lifecycle, visual merchandising, social media and fashion influencers, and career development. Students also complete 60 hours of industry placement and a branding and communications capstone project. The curriculum integrates creative foundations throughout and emphasizes hands-on experience with industry-standard software and platforms.

Why this provider?

Collarts is voted as Australia's #1 provider of creative arts courses for Teaching Quality and Engagement. The institution combines strong industry connections with a career-ready curriculum, evidenced by 82% of graduates securing employment shortly after course completion. Faculty members bring decades of real-world fashion industry experience from global brands like Nike and Diadora, and the program leverages emerging technologies and industry-standard platforms such as WGSN, Adobe Creative Suite, Edited, and Style Atlas. Students benefit from guest lectures, internships, real-world projects, and access to Collarts' extensive industry partnerships and placement opportunities.

Where will this course take you?

Graduates of the Bachelor of Fashion Marketing (Branding & Communication) are prepared for diverse career pathways in the fashion industry. Potential roles include Fashion Brand and Marketing Manager ($70k-$120k AUD), Fashion Influencer or Content Creator ($70k-$100k AUD), Creative Director ($100k-$150k AUD), Digital Marketing Specialist, Social Media Manager, Media and Communications Manager, and Content Creator. With 82% of Collarts graduates securing employment shortly after completion, this degree positions you to build iconic fashion brands, create compelling campaigns, and launch a career in the global fashion industry. The sustainable focus of the curriculum also opens opportunities in ethical and responsible fashion sectors.